Our Journey: Crafting a Better Drinking Experience
At deMagdo, we’re on a mission to transform the way we drink. We believe in better drinking—refreshing, natural, and guilt-free.
The Spark of an Idea
Our story began with a simple question: Wouldn’t it be great to have a genuinely natural and refreshing low-alcohol drink?
It all started one late afternoon when Erika and Daniel (the “Magdos”), along with their close friends Martin and Rado, were debating their drink choices. Daniel suggested, “Shall we go for a beer?” But Erika wasn’t in the mood for beer. “Maybe a gin & tonic or a glass of wine?” Daniel proposed, but the response was surprising: “Why are our choices always limited to beer and the usual suspects? We need more.”
And that’s when the realization hit: there was a gap in the market for a truly refreshing drink made from the finest natural ingredients—something that wasn’t packed with artificial flavors, yet still offered that perfect, sparkling refreshment. A drink we could enjoy all night, without the guilt.
The Birth of a Vision
This spark of inspiration didn’t fade. It kept coming back—echoing in moments when we craved a better option at bars, at home, or in clubs. We knew we had to bring this idea to life. We set out to craft beverages that would break away from the norm and elevate the drinking experience.
Inspired by Tradition, Driven by Innovation
Our inspiration came from the classic wine spritzer, a beloved cocktail from the Austro-Hungarian Empire. We didn’t want to simply recreate it—we wanted to reimagine it. Combining tradition with innovation, we aimed to create a drink that exemplified natural excellence, using premium ingredients we’d be proud to drink ourselves.
Crafting Excellence, One Sip at a Time
The road to creating the perfect spritzer wasn’t easy, but after years of dedication, we’ve achieved something we’re truly proud of. Our spritzers blend the finest wines from Italy’s traditional wine-growing regions with pure, crisp alpine water from the Swiss Alps. To elevate the flavor, we add locally-sourced herbal extracts and fresh fruit juices from across Switzerland and Europe.
A Celebration of Nature and Better Drinking
Each sip of a deMagdo spritzer is a testament to our journey—a celebration of nature’s finest ingredients, and a toast to the future of drinking.
At deMagdo, the journey is just as enriching as the destination, and we can’t wait for you to join us on this adventure. Cheers to better drinking!
